Data Policy

Data Policy



1. Name and contact details of the data controller and the company data protection officer


This data protection information applies to the data processing by:

Person in charge: Mrs. Kerstin Pooth, Buchwaldstraße 39, 63303 Dreieich, Germany, Tel.+49 6103 7064383, E-Mail



2. Collection and storage of personal data as well as type and purpose of their use


a) When visiting the website

When you visit our website, information is automatically sent to the server of our website by the browser used on your end device. This information is temporarily stored in a so-called log file. The following information is recorded without your intervention and stored until it is automatically deleted:

IP address of the requesting computer,
Date and time of access,
Name and URL of the retrieved file,
Website from which the access is made (referrer URL),
the browser used and, if applicable, the operating system of your computer as well as the name of your access provider.

We process the above-mentioned data for the following purposes:

To ensure a smooth connection of the website,
Ensuring a comfortable use of our website,
Evaluation of system security and stability and
for further administrative purposes.

The legal basis for data processing is Art. 6 Par. 1 S. 1 letter f DSGVO. Our legitimate interest follows from the above listed purposes for data collection. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person. Furthermore, we use cookies and analysis services when you visit our website. You will find more detailed information on this under points 4 and 5 of this data protection declaration.


b) When registering for our newsletter

If you have given your express consent under Art. 6 para. 1 sentence 1 lit. a DSGVO, we will use your e-mail address to send you our newsletter on a regular basis. To receive the newsletter, it is sufficient to provide an e-mail address. It is possible to unsubscribe at any time, for example via a link at the end of each newsletter. Alternatively, you are welcome to send your unsubscription request at any time to by e-mail or unsubscribe directly via the website


The newsletter will be sent by KLAVIYO. Provider is KLAVIYO, 225 Franklin St, Floor 10, Boston MA 02110, United States of America

KLAVIYO is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter to subscribe to the newsletter is stored on KLAVIYO’s servers in the United States of America.


If you do not wish to receive analysis from KLAVIYO, you must unsubscribe from the newsletter. For this purpose we provide a link in every newsletter message. You can also unsubscribe directly on our website.

Data analysis by KLAVIYO:

With the help of KLAVIYO we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links were clicked on. In this way, we can determine which links were clicked on particularly often.

In addition, we can see whether certain previously defined actions were carried out after opening/clicking (conversion rate). For example, we can see whether you have made a purchase after clicking on the newsletter.

KLAVIYO also allows us to divide the newsletter recipients into different categories (“clustering”). The newsletter recipients can be divided e.g. by age, sex or place of residence. In this way, the newsletters can be better adapted to the respective target groups.

Detailed information about the functions of KLAVIYO can be found on the following link



3. Registration/customer account


To be able to buy in our online store, you need a customer account. We store your name, first name, address, e-mail address and telephone number. We use your personal data exclusively to process your order.



4. Passing on of data


Your personal data will not be transferred to third parties for purposes other than those listed below.

a. External Hosting

This website is hosted by an external service provider (Hoster Personal data collected on this website is stored on the hoster’s servers. This may include, but is not limited to, IP addresses, contact requests, meta and communication data, contract data, contact details, names, web page accesses and other data generated by a website.

Our hoster will only process your data to the extent necessary to fulfill its performance obligations and will follow our instructions regarding this data

We only share your personal information with third parties if:
you have given your express consent according to Art. 6 para. 1 p. 1 lit. a DSGVO
the disclosure is necessary in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data
in the event that there is a legal obligation to pass on the data pursuant to Art. 6 para. 1 sentence 1 lit. c DSGVO, and
this is legally permissible and required under Art. 6 para. 1 sentence 1 lit. b DSGVO for the processing of contractual relationships with you, e.g. financial service providers



5. Cookies


We set cookies on our site. These are small files that are automatically created by your browser and stored on your device (laptop, tablet, smartphone or similar) when you visit our site. Cookies do not cause any damage to your device, do not contain viruses, trojans or other malware.

Information is stored in the cookie that is related to the specific terminal device used. This does not mean, however, that we are immediately informed of your identity.

The use of cookies serves on the one hand to make the use of our offer more pleasant for you. We use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted when you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a certain defined period of time. If you visit our site again to use our services, we will automatically recognize that you have already been with us and what entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to record the use of our website statistically and to evaluate it for the purpose of optimizing our offer for you (see point 5). These cookies enable us to automatically recognize that you have already been on our website when you visit it again. These cookies are automatically deleted after a defined time.


The data processed by cookies is required for the above-mentioned purposes to protect our legitimate interests and those of third parties in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO.

Most browsers accept cookies automatically. You can configure your browser in such a way that no cookies are stored on your computer or that a message always appears before a new cookie is created.


We also enable you to restrict or prevent the setting of cookies directly on our website. For this purpose, we offer you the possibility to choose which cookies we are allowed to store on your computer when you first enter our website. If you only decide to save the cookie for essential purposes, no further data will be collected when the cookie is saved. We only store in the cookie that you do not wish to have any further storage of cookies for data collection in the future. If you decide on statistical storage, we store cookies for information transfer to Google Analytics and Google Tags (which data is transferred can be found in our privacy policy on If you decide on a convenient storage of the cookie, we also store data for FB Pixel in addition to the statistical storage (which data is transmitted can be found in our privacy policy


However, completely deactivating cookies may mean that you will not be able to use all functions of our website.



6. Analysis tools, tracking tools


The tracking measures listed below and used by us are carried out on the basis of Art. 6 para. 1 p. 1 lit. f DSGVO. With the tracking measures we use, we want to ensure a needs-based design and the ongoing optimization of our website. On the other hand, we use the tracking measures to record the use of our website statistically and evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as justified in the sense of the above-mentioned regulation.


The respective data processing purposes and data categories can be taken from the corresponding tracking tools.


i. Google Analytics


For the purpose of designing our pages to meet your needs and continuously optimizing them, we use Google Analytics, a web analysis service of Google Inc. ( (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In this context, pseudonymized user profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website such as


Browser type/version,
operating system used,
Referrer URL (the previously visited page),
Host name of the accessing computer (IP address),
Time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on the website activities and to provide further services connected with the use of the website and the Internet for the purposes of market research and the design of these Internet pages in line with requirements. This information may also be transferred to third parties if required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other data from Google. The IP addresses are made anonymous, so that an assignment is not possible (IP-Masking).


You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.


You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (


As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from recording the data by clicking on this link. An opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie is valid only in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will have to set the opt-out cookie again.


Further information on data protection in connection with Google Analytics can be found in the Google Analytics help



ii. Google Adwords Conversion Tracking


In order to statistically record the use of our website and evaluate it for the purpose of optimizing our website for you, we also use Google Conversion Tracking. Google Adwords sets a cookie (see point 4) on your computer, if you have reached our website via a Google ad.


These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords client’s website and the cookie has not yet expired, Google and the client can recognize that the user clicked on the ad and was redirected to this page.


Each Adwords client receives a different cookie. Cookies can therefore not be tracked through the websites of Adwords clients. The information collected through the conversion cookie is used to compile conversion statistics for Adwords clients who have opted for conversion tracking. The Adwords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users.


If you do not wish to participate in the tracking process, you may refuse to accept cookies by selecting the appropriate settings on your browser, such as turning off automatic cookies. You can also disable cookies for conversion tracking by configuring your browser to block cookies from the domain “”. Google’s privacy policy for conversion tracking can be found here (


iii. Google Remarketing or “Similar Target Groups” component of Google

We use the remarketing or “similar target groups” function in our Internet presence. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter only “Google”.


Through the certification according to the EU-US Privacy Shield

guarantees Google that the data protection regulations of the EU will also be observed when processing data in the USA.


We use this feature to display interest-based, personalized advertising on third-party websites that also participate in Google’s advertising network.


The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our Internet presence.


In order to enable this advertising service, Google stores a cookie with a sequence of numbers on the end device during your visit to our website via your internet browser. This cookie records both your visit and the use of our website in an anonymous form. Personal data will not be passed on to third parties. If you subsequently visit the website of a third party who also uses Google’s advertising network, you may see advertisements that are related to our website or to our offers there.


For permanent deactivation of this function Google offers for the most common Internet browsers via

a browser plugin.


Likewise, the use of cookies from certain providers can be prevented, e.g. via

Your ad choices



can be deactivated via opt-out.


Cross-device marketing allows Google to track your usage behavior across multiple devices, so you may see interest-based, personalized advertising even if you change devices. However, this requires that you have agreed to have your browsing history linked to your existing Google Account.


Google offers further information about Google Remarketing at


iiii. Google Maps


This website uses Google Maps to display a map. Google Maps is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this website, you consent to the collection, processing and use of the automatically collected data as well as the data entered by you by Google, one of its representatives or third parties.


The terms of use for Google Maps can be found under Terms of use for Google Maps. You can find more details in the Privacy Center of Transparency and Choices and Privacy Policy.


iiiii. Google Fonts


On this website external fonts, Google Fonts are used. Google Fonts is a service of Google Inc. (“Google”). The integration of these Web Fonts is done by a server call, usually a Google server in the USA. This transfers to the server which of our Internet pages you have visited. The IP address of the browser of the end device of the visitor of this website is also saved by Google. You will find more information in the Google data protection information, which you can download here:



7. Social media plugins


We use social plug-ins of the social networks Facebook on our website on the basis of Art. 6 para. 1 p. 1 lit. f DSGVO to make our company better known. The advertising purpose behind this is to be regarded as a legitimate interest within the meaning of the DSGVO. The responsibility for data protection compliant operation is to be guaranteed by their respective providers. The integration of these plug-ins by us takes place by means of the so-called two-click method in order to protect visitors to our website in the best possible way.


i. Facebook


On our website, social media plugins from Facebook are used to make their use more personal. For this we use the “LIKE” or “SHARE” button. This is an offer from Facebook.


If you call up a page of our website that contains such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser, which integrates it into the website.


Through the integration of the plugin, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there.

If you are logged in to Facebook, Facebook can assign your visit to our website directly to your Facebook account. If you interact with the plugins, for example by clicking the “LIKE” or “SHARE” button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends.


Facebook may use this information for the purposes of advertising, market research and the design of Facebook pages according to your needs. For this purpose, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook.


If you do not want Facebook to associate the data collected via our website with your Facebook account, you must log out of Facebook before visiting our website.


The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in the Facebook privacy policy (


ii. Facebook Remarketing


Within our online offer, so-called “Facebook pixels” of the social network

Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are located in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). With the help of the Facebook pixel, Facebook is able to determine the visitors of our offer as a target group for the display of ads, so-called “Facebook Ads”. Accordingly, we use the Facebook pixel in order to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our Internet offer. In other words, with the help of the Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad. The Facebook pixel is integrated directly by Facebook when you visit our websites and can save a so-called cookie, i.e. a small file on your device. If you then log in to Facebook or visit Facebook when logged in, the visit of our offer will be noted in your profile. The data collected about you is anonymous to us, so we cannot draw conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible. The processing of the data by Facebook is carried out within the framework of Facebook’s data usage guidelines. Accordingly, you will find more information on how the remarketing pixel works and on the presentation of Facebook ads in general in the Facebook Data Usage Policy:


You can consent to the collection by the Facebook pixel and use of your data for

Display of Facebook ads contradict. For this you can use the Facebook

and there you will find information about the settings for usage-based

Follow advertising: or the opposition about

the US site or the EU site explain. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.


iii. Twitter


We use the Twitter social network plug-in on our website. Twitter is an internet service of Twitter Inc. 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, hereinafter referred to as “Twitter” only.


Through the certification according to the EU-US Privacy Shield

guarantees Twitter that the EU’s data protection regulations are also observed when processing data in the USA.


The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in improving the quality of our Internet presence.


If the plug-in is stored on one of the pages you visit on our website, your internet browser will download a representation of the plug-in from the servers of Twitter in the USA. For technical reasons it is necessary that Twitter processes your IP address. In addition, the date and time of your visit to our website are also recorded.


If you are logged on to Twitter while visiting one of our websites equipped with the plug-in, the information collected by the plug-in during your specific visit will be recognized by Twitter. The information collected by Twitter may be assigned to your personal user account there. For example, if you use the “Share” button on Twitter, this information will be stored in your Twitter user account and published on the Twitter platform. If you want to prevent this, you either have to log out of Twitter before visiting our website or you have to make the corresponding settings in your Twitter user account.


Further information about the collection and use of data as well as your rights and protection options in this regard is available on Twitter’s website at


iiii. YouTube


This website contains at least one plugin from YouTube, belonging to Google Inc, San Bruno/California, USA. As soon as you visit pages of our website equipped with a YouTube plugin, a connection to the servers of YouTube is established. This tells the YouTube server which specific page of our website you visited. If you are logged in to your YouTube account, you would allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this possibility of assignment if you log out of your account before. For more information on the collection and use of your data by YouTube, please refer to their privacy policy at


iiiii. Instagram


Use of Instagram Social Plugins On our Web site, we use so-called social plugins (“Plugins”) from Instagram, which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram Camera”. An overview of the Instagram plugins and their appearance can be found here: When you visit a page of our website that contains such a plugin, your browser will connect directly to the Instagram servers. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has called the corresponding page of our website, even if you do not have an Instagram profile or are not logged in to Instagram. This information (including your IP address) is transmitted by your browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can immediately associate your visit to our website with your Instagram account. When you interact with the plugins, for example by clicking the “Instagram” button, this information is also sent directly to an Instagram server and stored there. The information is also published to your Instagram account and displayed to your contacts. For the purpose and scope of data collection and further processing and use of the data by Instagram, as well as your rights and privacy settings, please refer to Instagram’s Privacy Policy: . If you do not want Instagram to associate the data collected through our website directly with your Instagram account, you must log out of Instagram before visiting our website.



8. Rights of data subjects


You have the right to:

request information about your personal data processed by us in accordance with Art. 15 DSGVO. In particular, you may request information on the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right of correction, deletion, restriction of processing or opposition, the existence of a right of appeal, the origin of your data, if not collected by us, as well as the existence of automated decision making including profiling and, if applicable, meaningful information on the details of such data;
in accordance with Art. 16 DSGVO, to immediately demand the correction of incorrect or incomplete personal data stored by us;
in accordance with Art. 17 DSGVO to demand the deletion of your personal data stored with us, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
pursuant to Art. 18 DSGVO, to demand the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you refuse to delete it and we no longer require the data, but you require it for the assertion, exercise or defence of legal claims or you have lodged an objection to the processing pursuant to Art. 21 DSGVO;
in accordance with Art. 20 DSGVO to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another responsible party;
in accordance with Art. 7 para. 3 DSGVO, to revoke your consent to us at any time. As a result, we may no longer continue the data processing based on this consent in the future and
complain to a supervisory authority in accordance with Art. 77 DSGVO. As a rule, you can contact the supervisory authority at your usual place of residence or work or at our company headquarters.


9. Right of objection


If your personal data are processed on the basis of legitimate interests pursuant to Art. 6 para. 1 sentence 1 letter f DSGVO, you have the right to object, pursuant to Art. 21 DSGVO, to the processing of your personal data if there are reasons for doing so arising from your particular situation or if the objection is directed against direct marketing. In the latter case, you have a general right to object, which will be implemented by us without specifying a special situation.

If you wish to exercise your right of revocation or objection, simply send an e-mail to



10. Data security


We use the common SSL (Secure Socket Layer) method in connection with the highest encryption level supported by your browser. Usually this is a 256 bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell if a single page of our website is encrypted by the closed display of the key or lock symbol in the lower status bar of your browser.


We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved according to technological development.



11. Topicality and amendment of this data protection declaration


This privacy policy is currently valid and has the status of July 2020.


It may become necessary to amend this data protection declaration as a result of the further development of our website and offers above or due to changes in legal or official requirements. You can access and print out the current data protection declaration at any time on the website at